What to Do When a Client Hates Your Work

You spent 40 hours pouring your soul into a project. You present it to the client with absolute confidence. The client pauses, sighs, and says the most devastating six words in the English language: 'This isn't what I wanted.' Your heart sinks. Your first instinct is to argue, to defend your creative choices, or to simply quit. Do not do any of those things. Here is the step-by-step framework to de-escalate the situation and save the contract.

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Step 1: Do Not Panic (Or Get Defensive)

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Step 2: Diagnose the Disconnect

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Step 3: The Hard Reset

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How to Prevent This Next Time

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